Growing ad revenue
Updated Sep 21, 20265 min read
On news sites, revenue is the combination of traffic, ad placement and the right ad model.
The right model
| Model | When? |
|---|---|
| AdSense | New sites and low operational overhead |
| Ad Manager | High traffic and multiple demand sources |
| Direct sales | Strong local ties and a loyal audience |
Placement
In-article slots usually get the most clicks, but placing ads between paragraphs too often lowers reading time.
Measurement
Track clicks for ads you sell in ad reports; use the free revenue calculator to estimate earnings.
Tip
Businesses in your directory are your first stop for direct ad sales.
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