# Growing ad revenue

> Combine AdSense, Ad Manager and direct ad sales to grow your news site’s revenue without slowing pages down.

*Guides · Updated: 2026-09-21 · 5 min read*

On news sites, revenue is the combination of traffic, ad placement and the right ad model.

## The right model

| Model | When? |
| --- | --- |
| AdSense | New sites and low operational overhead |
| Ad Manager | High traffic and multiple demand sources |
| Direct sales | Strong local ties and a loyal audience |

## Placement

In-article slots usually get the most clicks, but placing ads between paragraphs too often lowers reading time.

## Measurement

Track clicks for ads you sell in [ad reports](https://ulakom.com/md/en/help/ads/ad-reports.md); use the free [revenue calculator](https://ulakom.com/md/en/tools/news-site-revenue-calculator.md) to estimate earnings.

> **Tip:** Businesses in your directory are your first stop for direct ad sales.

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Source page: https://ulakom.com/en/learn/ad-revenue-guide