Ad performance
Updated Oct 14, 20262 min read
Performance of ads you publish as image banners or HTML appears on the cards on Manage → Ads.
- Clicks and impressions: Each ad card shows how many times the ad was clicked and shown.
- Ad slot: The card shows where the ad runs (e.g. “In-article (between paragraphs) · paragraph 2”, “Below header”).
- Filters: Compare with the All / Active / Paused / Draft tabs and the All ad slots list.
Sharing these numbers with your advertisers makes it easier for them to renew their campaigns.
Tip
AdSense and Ad Manager revenue is reported in Google’s own dashboards.
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