Getting ready for Google News
Updated Oct 14, 20265 min read
Acceptance into Google News is Google’s decision. Ulakom prepares your site with the technical structure Google News expects; the content and transparency side is yours to complete.
What Ulakom does automatically
- NewsArticle schema, author, date and image data on every story.
- The news sitemap is updated with every new story.
- Pages are optimised to score well on speed metrics.
- Large images are served in sizes suitable for Discover.
What you need to complete
Imprint and contact
Create an imprint page with the publisher, editor in chief and contact details: Manage → Extra Pages → Custom Page. See extra pages.
Author pages
Every author should have a profile with a photo and bio. Authors fill in their own bio under profile menu → Settings → Profile. See account settings.
Original content
Don’t publish content copied from other sites. Keep AI rewriting on in bots and review as an editor.
Regular publishing
Publish several stories every day; keep dates and updates accurate.
Search Console
Add your site to Search Console with Manage → SEO → Connect with Google. See Search Console.
Applying
When you’re ready, add your publication through Google Publisher Center. Before applying, scan your site with our free Google News eligibility checker.
Tip
Google News and Discover are different: you don’t apply to Discover; good-quality content with images is recommended automatically. See our comparison page for details.
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