# Ad performance

> Track clicks and impressions of the ads you publish yourself from the ad cards.

*Help Center / Ads and revenue · Updated: 2026-10-14 · 2 min read*

Performance of ads you publish as image banners or HTML appears on the cards on **Manage → Ads**.

- **Clicks and impressions:** Each ad card shows how many times the ad was clicked and shown.
- **Ad slot:** The card shows where the ad runs (e.g. “In-article (between paragraphs) · paragraph 2”, “Below header”).
- **Filters:** Compare with the All / Active / Paused / Draft tabs and the **All ad slots** list.

Sharing these numbers with your advertisers makes it easier for them to renew their campaigns.

> **Tip:** AdSense and Ad Manager revenue is reported in Google’s own dashboards.

## Related articles

- [Adding ads and ad slots](https://ulakom.com/md/en/help/ads/ad-slots.md)
- [The analytics dashboard](https://ulakom.com/md/en/help/integrations/analytics.md)

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Source page: https://ulakom.com/en/help/ads/ad-reports