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GrowthSeptember 3, 2026 · 5 min read
Build a loyal readership with web push notifications
Bring readers back to your site every day with personalized notifications.
Why web push?
Web push lets you reach readers instantly, even when they're not on your site. It works in the browser, no app download needed.
Don't send everyone the same alert
Sending a business alert to a sports reader may make them turn notifications off. Alerts targeted by interest, city and language get more clicks.
Mind the timing
Send breaking news instantly and briefings when your readers are most active. Avoid sending too many notifications in a day.
Keep it short and clear
A notification is read in seconds. Put the core of the story in the first sentence and spark curiosity.
No external service needed
On Ulakom, web push runs natively on our own infrastructure. No separate service sign-up or extra code; you send notifications from your panel.