Ways to make money from a news site
Ads, sponsored content, newsletters and more: how to earn revenue from your news site.
Ad revenue
Advertising is the most common revenue source for news sites. Start quickly with Google AdSense and move to Google Ad Manager as traffic grows. In Ulakom you manage header, sidebar and in-article ad slots from the panel.
Local advertisers
Especially for local and regional news sites, selling ads directly to local businesses can earn more than programmatic ads.
Official notices
In Türkiye, internet news sites that meet the Press Advertising Agency (BİK) criteria can publish official notices, a significant and regular income source for local papers.
Sponsored content
Partner with brands to publish sponsored content. Label it clearly to keep reader trust.
Newsletters and reader relationships
Newsletters and web push notifications bring readers back regularly. Loyal readers mean more page views and more ad revenue.
Speed and SEO affect revenue
A slow site loses both readers and ad revenue. Fast pages and a Google News-ready structure grow organic traffic and therefore revenue.