6 ways to grow your local news site
Practical tips to become your city's most-read news source.
Give readers the info they look for daily
Weather, on-duty pharmacies, road works and outage notices are things readers check every day. Make them easy to find on your site.
Publish by district
Categorize stories by district. When readers can find their neighborhood's news in one click, they come back more often.
Send location-based notifications
Road works or a water outage only matter to readers in that area. Targeted alerts get more clicks and don't annoy readers.
Work with local businesses
Local advertisers are a key revenue source for regional news sites. Manage ad slots from your panel and sell ads directly to local shops.
Follow official sources
Keeping up with municipal and institutional announcements helps you break news first. News bots can do this tracking for you.
Build a community on social media
Go beyond sharing stories and engage with readers. Tips and photos from readers are among the most valuable sources in local news.