# Notifications tailored to every reader

> Send readers web push notifications personalized by interest and location. No external notification service needed; it's built into Ulakom.

Send readers notifications personalized to their interests, the topics they follow and the city they're in. No external notification service needed; web push runs natively on Ulakom's own infrastructure.

## Highlights

- **Built-in** no external service
- **Personal** notifications
- **Instant** delivery
- **No** extra integration

## The right story, the right reader, the right moment

Instead of sending everyone the same alert, deliver each reader the story they care about.

- **Personalized notifications:** Content is tailored to each reader based on the categories they read and the topics they follow.
- **Smart audiences:** Build reader groups by interest, city, language and device.
- **Built-in infrastructure:** Notifications are sent from Ulakom's own servers; no account with an external service or extra code required.
- **Breaking news alerts:** Notify interested readers instantly with one click as you publish.
- **Scheduled sending:** Schedule notifications like a morning briefing for later.
- **Click reports:** See how many readers each notification reached and how often it was clicked.

## Sending a notification is this easy

1. **Readers subscribe:** Readers allow notifications on your site with one click.
2. **Pick the audience:** Target by interest, city or all subscribers.
3. **Send:** A personalized notification lands on your readers' screens instantly.

## Frequently asked questions

### Do I need an external notification service?

No. Web push runs natively on Ulakom's own infrastructure; no separate service sign-up or extra code required.

### How are notifications personalized?

Each reader gets the story they care about, based on the categories they read, the topics they follow and the city they're in.

### Which plan includes it?

Custom web push notifications are included in the Pro plan.

### Can readers turn notifications off?

Yes. Readers can revoke notification permission at any time in their browser settings.

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Source page: https://ulakom.com/en/features/web-push