# Know your readers in real time

> Live reader counts, most-read stories and traffic sources in a built-in analytics panel. Track your news site's performance without external tools.

How many people are reading, which story is taking off, where readers come from? See it all in real time in the built-in analytics panel, no external tool required.

## Highlights

- **Real-time** reader count
- **Built-in** no external tool
- **All** sites on one screen
- **Per-story** reports

## The data you need to decide

See what content works and shape your publishing strategy with data.

- **Live readers:** See how many people are reading which story right now.
- **Most read:** List the most-read stories of the day, week and month.
- **Traffic sources:** Learn whether readers come from Google, social media or directly.
- **Category and author reports:** Compare which categories and authors get read the most.
- **Device and location:** See which devices and cities your readers connect from.
- **Reading time:** Measure how long stories are read and track content quality.

## From data to decisions in three steps

1. **Data is collected:** Every visit to your site is measured internally.
2. **See it in the panel:** Readers, traffic and story performance summarized on one screen.
3. **Shape your strategy:** Grow by focusing on the topics readers care about most.

## Frequently asked questions

### Do I need to set up Google Analytics?

No. Core reader and traffic data is ready in the built-in panel. You can also connect Google Analytics if you want.

### How current is the data?

The live reader count updates in real time; reports refresh regularly.

### Can I see data for multiple sites together?

Yes. Compare data for all your sites on one screen.

### Can I export reports?

You can export reports to share or archive them.

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Source page: https://ulakom.com/en/features/analytics