# What you need to know to appear in Google News

> Technical and editorial tips to get your stories into Google News and Discover.

*Published: 2026-09-17 · 5 min read*

## How does Google News work?

Google News evaluates news sources and content automatically. Publishers can also manage their sites through Google's Publisher Center. What matters most is content that is trustworthy, original and regular.

## Be transparent

Readers and Google want to know who wrote a story and who runs the publication. Author pages, contact details and an about page build trust.

## Get the technical setup right

Every story's headline, publish date, author and image should be marked up with structured data, and new stories should be added to the news sitemap instantly.

Fast-loading mobile pages also matter for appearing in Discover.

## Publish original, timely content

Instead of copying other sources, add your own reporting and perspective. Publishing regularly helps your site be seen as a current news source.

## Be patient

Visibility in Google News builds over time. Keep publishing quality content on solid technical infrastructure.

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Source page: https://ulakom.com/en/blog/google-news-guide